Manish MalhotraAbout Brand - Manish Malhotra About Brand - Manish Malhotra
    • Manish Malhotra Label has become much more than a destination for timeless Indian couture. In just 14 years, the designer label has been identified for redefining Indian textiles, empowering regional craftsmen, styling international celebrities and harmonizing traditional silhouettes seamlessly with contemporary luxury. The journey that started with Manish’s work in Hindi film fraternity defines many breakthroughs like being a pioneer in the Indian costume design space, winning the ever first Filmfare Award in ‘95 for his work in Rangeela to countless iconic costumes, an aspect of cinema Hindi films are renowned for worldwide.
    • Influenced by the couturier’s approach to creating one-of-a-kind masterpieces, the label’s design aesthetic is eternally evolving whilst constantly rooted in opulence and unapologetic glamour. The brand portfolio includes voluminous gowns embellished with traditional embroidery, elegant sherwanis for women, elaborate lehengas with crop tops, aged velvet bandhgalas, dinner jackets for men and more. The brand relentlessly strives to support the heritage Indian crafts like Chikankari, Benarasi, Kashmiri and Phulkari, re-innovates them with modern elements of design and adds the signature Manish Malhotra touch to reach the millenials worldwide.
    • Manish Malhotra Label’s foray into homegrown textiles and regional crafts directly channel traditional artisanship to runway and beyond. ‘Chikankari’ is a craft that Manish has nurtured in association with Mijwan Welfare Society by dedicating several collections over the years to it. The label started work with Kashmiri artisans in the year 2010 and paid tribute to the weavers of Varanasi and Gujarat with its ‘Regal Threads’ collection in 2016. Manish Malhotra Label’s homage to ‘Phulkari’ in 2013 was recently displayed at Philadelphia Museum of Art as part of their Phulkari inspired exhibition.
    • Whilst the label has two flagship stores in Mumbai, one in New Delhi, an upcoming store in Hyderabad and other brick-and-mortar retail partners across India, Dubai and London. It is also available on various luxury online stores that ship worldwide. The Delhi Flagship store that recently achieved its four-year milestone, is a 350 years old haveli restored by Manish with a modern look and feel whilst keeping the traditional architecture intact. The heritage property overlooks the historical Qutub Minar, and is now being expanded from 9000 sq. ft. to a sprawling 15000 sq. ft. store making it the largest designer store in the country, yet again.

  • While the label is younger than its peers in India, the resonance of its’ design and aesthetic extends beyond the borders of the country. With a steadily flourishing global presence due to showcases in fashion capitals like London, Hong Kong, Dubai, Kenya and New York, the label is becoming international representation of modern Indian couture. The clientele of Manish Malhotra bridal couture ranges from HNI families in India to international princesses. The brand’s ever-expanding digital footprint with an online store and a strong social media clout is shaping it to match pitch with the younger generation globally.